Stel, je hebt een toffe video die je op een gekozen marketing kanaal wilt plaatsen en… het lukt niet. Erg frustrerend!
Elk social media platform heeft eigen specificaties waaraan een video moet voldoen. Hou dit in gedachten voordat je een video creëert, het kan je een hoop tijd en hoofdpijn besparen.
Graag deel ik een overzicht met de meest voorkomende specificaties voor diverse social media kanalen. Doe je voordeel met mijn Social Media Video Cheatsheet.
Overzicht video specificaties voor social media:
YOUTUBE
YouTube Video
| FORMAT | TYPE | METRICS | SPECS |
| .MOV MPEG4 MP4 .AVI .WMV .MPEGPS .FLV 3GPP WebM |
How-To Videos Product Reviews Unboxing Videos Vlogs Haul Videos Best-Of Videos Educational Videos Brand Videos Explainer Videos |
Total Watch Time Viewer Retention Video Engagement Top 5 Videos by Views |
Minimum size: 426 x 240 pixels Maximum size: 3840 x 2160 pixelsAspect ratios: 16:9 and 4:3Max. length: 12 hours longClick the link for more on YouTube’s Current Specs |
Facebook Feed Video
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| MP4 .MOV |
How-To Videos Product Reviews Educational Videos Brand Videos Explainer Videos Behind the Scenes Testimonials |
Video Retention Video Engagement Clicks on your Video Reach |
Max. file size: 4GB
Aspect Ratio: 16:9 to 9:16 Max. length: 240 minutes Click the link for more onFacebook’s Current Specs |
Facebook In-Stream Video Ads
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| MP4 .MOV |
Product Promotion | Same as Above | Max. file size: 4GB
Aspect Ratio: 16:9 to 9:16 Max. length: 15 minutes |
Facebook Carousel Video Ads
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| .MP4 .MOV |
Product Promotion | Same as Above | Max. file size: 2.3GB
Aspect Ratio: 1:1 Max. length: 30 seconds or less (continuous looping up to 90) |
Instagram Stories Video
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| .MP4 .MOV |
Product Reveal Videos Product Promotion Videos Brand Videos Educational Videos Behind the Scenes Videos Testimonials Animation Videos Teaser Videos |
Follower Growth Rate Engagement Per Follower Engagement Reach |
Max. file size: 4GB
Aspect Ratio: 9:16 Max. length: 15 seconds Click the link for more onInstagram’s Current Specs |
Instagram IGTV
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| .MP4 | How-To Videos Educational Videos Brand Videos Explainer Videos Interviews/Q&As Recurring Segment Videos Behind the Scenes Videos Testimonials |
Same as Above | Max. file size: 650MB (under 10 minutes) or 3.6 GB (up to 60 minutes)
Aspect Ratio: 9:16 Max. length: 10 minutes (60 minutes on desktop for certain accounts) |
Instagram In-Feed Square Video
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| .MP4 .MOV |
Short How-To Videos Product Promotion Videos Brand Videos |
Same as Above | Max. file size: 4GB
Aspect Ratio: 1:1 Max. length: 60 seconds |
Twitter Landscape Video
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| MP4 .MOV |
Video Answers to Tweets Animated Videos Entertaining Videos Q&A Videos Behind the Scenes Testimonials Product Promotion Educational Videos Teasers |
Hashtag Performance Video Completion Rate Engagement Rate Content Performance |
Max. file size: 512MB
Aspect Ratio: 16:9 Max. length: 140 seconds Click the link for more onTwitter’s Current Specs |
Twitter Portrait Video
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| MP4 .MOV |
Video Answers to Tweets Animated Videos Entertaining Videos Q&A Videos Behind the Scenes Testimonials Product Promotion Educational Videos Teasers |
Same as Above | Max. file size: 512MB
Aspect Ratio: 9:16 Max. length: 140 seconds |
LinkedIn post
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| .ASF .AVI .FLV .MOV .MPEG-1 .MPEG-4 .MKV .WebM |
Explainer Videos Company News Videos Behind the Scenes Videos Interview/Q&A Videos Testimonial Videos Webinar Videos Product/Service Launch Brand Video |
Followers’ Demographic Impressions & Reach Engagement Rates |
Max. file size: 5GB
Aspect Ratio: 1:2.4 to 2.4:1 Max. length: 10 minutes Click the link for more onLinkedIn’s Current Specs |
LinkedIn Ads
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| MP4 | Product Promotion | Same as Above | Max. file size: 200MB
Aspect Ratio: 1:2.4 to 2.4:1 Max. length: 30 minutes |
SNAPCHAT
Snapchat 10-Second Video
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| MP4 .MOV |
Product/Service Launch Brand Awareness Videos Product Promotion Videos |
Total Opens Average Open Rates Completion Rate Follower Growth |
Max. file size: 32MB
Aspect Ratio: 9:16 Max. length: 10 seconds Click the link for more onSnapchat’s Current Specs |
Snapchat Long-Form Video
| FORMAT | TYPE | METRICS | SPECS |
|---|---|---|---|
| MP4 .MOV |
Product/Service Launch Brand Awareness Videos Educational Videos |
Same as Above | Max. file size: 1GB
Aspect Ratio: 9:16 or 16:9 Max. length: No Max. |
Bron: https://envato.com/learn/video-marketing-guide/video-channels/
Heb je nog vragen? Of wil je alsnog mijn hulp inschakelen? Neem dan contact op voor advies of een afspraak.
